All the hype regarding the sale of Weblogs Inc. to America On the net (AOL) has offered rise to the now popular question � Just how much is your blog worth? In acquiring Weblogs Inc., AOL has supplied some concrete metrics to future valuation of blogs. Just how much will conventional media be prepared to spend to get a weblog? Conversely, how much would you sell your weblog for? AOL-Weblogs Inc. Deal � Benchmark for Future Weblog Valuation Weblogs Inc was established by Jason Calacanis and Brian Alvey in 2003. It's a network of blogs which includes below its wings effective blogs including Engadget and Autoblog. Jason Calacanis pointed out that Weblogs Inc. earns in excess of $1 million yearly in Google Adsense revenues alone. AOL purchased Weblogs Inc. to get a confidential sum assessed at somewhere between $25 - $40 million. Following mentioned buy, Tristan Louis came up with a weblog valuation scheme according to the deal. He developed a chart of blog value working with the value of every inbound link to Weblogs Inc. because the basis. It really is popular information that weblog readers stick to links. Search engines also act as users and mainly determine weblog superior rankings depending on linkage data therefore direct and indirect value links are a terrific proxy for value measurement. In the blogosphere, conversations that nurture connectivity represented by links and indexes like Technorati give a vantage view of your value of a weblog. Tristan Louis itemized the publicly available data (list of blogs indexed) at Weblogs Inc. network like the number of inbound links (Technorati weblog numbers) per weblog divided by the buy cost to ascertain the value of an inbound link to a weblog. At the rumored cost of $25 million, the estimated value is $ 564 per link. At $30 million, it really is $677.57 per link and $903.42 at an acquisition price of $40 million. Interestingly, the consumer segment chalks up the largest percentage of linkage. Engadget represents more than a third with the general network site visitors. Applying Tristan Louis�s Weblogs Inc, sale, Dave Winer has also sold <a href="" target="_blank"></a> to Verisign to get a rumored cost of around $2 million. Blog entrepreneur Nick Denton, founder of Gawker Media has signed a deal with VNU Media to publish Gizmodo (gadget blog) across Europe in six languages. VNU Media is usually a leading worldwide information and media company which owns ACNielsen, Billboard, The Hollywood Reporter, among others. With this deal, weblog publishing has hit big time. However, the value of a blog is not calculated based solely on links utilizing AOL�s acquire of Weblogs Inc. Jason Calacanis, the man behind Weblogs Inc., disputed applying links alone as proxy for the value with the weblog network. He reiterated that the acquisition cost was based also on the ever reliable revenue, earnings, management and other metrics. Tristan Louis based his valuation scheme on links to a weblog but he also acknowledged the significance of technology, talented management team, financial performance and growth. There is direct correlation among links, targeted traffic, revenue and earnings capacity of a blog or blog network but it takes sound management to maximize all these potentials. Value of a Blog � Some Metrics to Consider How much is your weblog worth? There is no one standard gauge yet. But one way to measure the value is to look at certain factors to gain a better perspective on how to measure the future value of a weblog. Aside from quantity of links as mentioned earlier, targeted traffic level can be a key factor in determining weblog value. Highly trafficked blogs definitely have a bigger potential for earning compared with those blogs with few readership. A blog�s success is highly dependent on visitors/readers. However, ascertaining the value of targeted traffic can be a thorny issue. Some bloggers value targeted traffic anywhere from $3 to $10 per hit a day. From this data, a weblog with 2000 unique visitors (page views) would be worth between $6000 to $20,000. The downside to this valuation approach is that some targeted traffic is more valuable than others. A personal weblog might have 1000 unique visitors but more difficult to convert to revenue than a blog with 1000 readers that blogs on the topic of digital cameras. Aside from diverse visitors streams that come from bookmarks, direct links or RSS subscribers will make risk of losing traffic low. Social bookmarking sites are inching their way to becoming prime sources of visitors, with peer referral at times carrying more weight than search results. There are a quantity of well known bookmarking sites you should link to. Top bookmarking sites include Furl, <a href="" target="_blank"></a>, Diggs, to name a few. By leaving an RSS (Really Simple Syndication) feed, you can feed you readers� desire for information. Visitors can get automatic updates whenever you provide new content. Having a fairly good base of bookmarkers and subscribers ensure a steady flow of fans and repeat readers � the all-important visitors. In the blogosphere as in any other field, revenue or earnings is actually a major focus. a logical approach to weblog valuation would be to base its worth upon current and projected earnings, assuming that your blog is earning something to start with. Again, there are varying views on how to use current earnings to measure a blog�s value. Some bloggers opine you should expect six to eight months earnings as your blog value. A weblog using a daily income of $150 would be worth among $27,000 - $36,000. Still, others ascertain a blog�s value as being two years of current earnings. A blog earning $150 a day would be worth $108,000. Again, there is actually a huge disparity in between these methods of assessing value. Having diverse streams within the form of multiple affiliate programs also increases blog revenue. An affiliate program is an advertising model in which a weblog owner markets via his blog a offered product, on behalf of another company. The blog owner is reimbursed a percentage of all sales sold thru his affiliate link. Reimbursement rates can vary from 1% and upwards. Google Adsense is actually a prime example. Visitors access blogs throughout the Internet primarily through search engines. If your weblog does not have a post appearing within the top ten search engine rankings, the chances of visitors reaching your weblog is low. A blog�s presence on relevant search engines can be a significant medium for maintaining a blog�s success. Search engine ranking and pages indexed in search engines is critical for generating site visitors to a weblog. Having your blog among the top results of a search or receiving a high Google PageRank (a system for ranking weblog posts) would increase your blog�s general value. High top quality content will always be a key factor for determining a blog�s value. As has been mentioned time and time again � Content is King. Moreover, search engines can only �read� a blog. What attracts a search engine are the words, the content of a weblog that explains, informs, shares and educates readers. Good content increases blog value. All these aforementioned objective metrics can be considered in assessing the value of a weblog. Added to all these, a talented management team behind a weblog, its underlying tools and weblog technology in use can further help to estimate the future value of a blog. replica louis vuitton

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